TAQUERIA BEER CAN DESIGNS
PROJECT OVERVIEW
Project Role: Product Package Designer and Illustrator
Work: MyCali Designs
Client: Taqueria El Burrito & Taqueria Los Compadres
Touchpoints: Beer Label Designs, Marketing Posters For Beer Release
OBJECTIVE
Create two beer can labels for two local taqueria franchises that reflected their current branding systems whilst also ensuring the designs fit within a Mexican taqueria setting.
RESULT
Two fun and illustrative beer can designs that played off the branding of each of the local taquerias. For example, the red-El Burrito can, embraced the explosive and vibrant nature of their piñata donkey logo through the loud color scheme and festive nature of the graphical elements. In comparison, the label design for Taqueria Los Compadres took on a more calm and laid back approach to the artwork through the usage of two friends (compadres) sharing a beer after a long day of work.
