TAFCO EQUIPMENT MARKETING COLLATERAL
Project Role: Lead Graphic Designer
Work: MyCali Designs
Client: Tafco Equipment Co.
Touchpoints: Printed Marketing Collateral: Brochure & Booklets
PROJECT OVERVIEW
OBJECTIVE
Create a series of print collateral pieces to help market their line of truck bed and truck level-lift hoist products.
RESULT
In assisting in Tafco’s mission to help market their line of products, a series of two marketing materials were created to help boost customer awareness for all of their trucking equipment whilst also providing a quick way to connect the customer to their website to obtain more information on their desired product. For example, in showcasing Tafco’s full line of truck bodies, we created a small-easily-accessible-pocket booklet that displayed their entire product line. Each product page had a scannable QR code that customers or truck body dealers could easily scan to obtain more information about that product through Tafco’s website.
In addition to this booklet, we worked alongside the Tafco marketing team to also created a small foldable brochure that highlighted their current featured items to help further push sales for the steel and aluminum structural truck bed platforms.
The result was an increase customer engagement throughout Tafco’s website as well as through trucking equipment conferences where Tafco would actively handout these marketing materials to potential customers and partners.
