TAFCO EQUIPMENT MARKETING COLLATERAL
PROJECT OVERVIEW
Project Role: Lead Graphic Designer
Work: MyCali Designs
Touchpoints: Website, Social Media Imagery, Brand Marketing Printed Pieces, Product Photography, Event Booth Displays and Merchandise Items
OBJECTIVE
Transform all existing company elements and bring them together to create consistent brand presence across their online and print spaces.
RESULT
After obtaining a firm understanding for the companies current pain points, desired target audiences and future goals—a base brand standard was developed to ensure a consistent brand presence. This included the implementation of elements such as brand colors, typography, company messaging, urban visual style and imagery that could be used across all print and digital media.
