SEVEN LEAVES BRAND EXPANSION
PROJECT OVERVIEW
Project Role: Lead Graphic Designer
Work: MyCali Designs
Touchpoints: Website, Social Media Imagery, Brand Marketing Printed Pieces, Product Photography, Event Booth Displays and Merchandise Items
OBJECTIVE
Transform all existing company elements and bring them together to create consistent brand presence across their online and print spaces.
RESULT
After obtaining a firm understanding for the companies current pain points, desired target audiences and future goals—a base brand standard was developed to ensure a consistent brand presence. This included the implementation of elements such as brand colors, typography, company messaging, urban visual style and imagery that could be used across all print and digital media.
THE WEBSITE REDESIGN
PRINTED COLLATERAL
Alongside the redesign of their website, Seven Leaves needed a consistent presence amongst their printed work. The newly created brand style was used to develop a new set of printed materials that could be distributed for their marketing purposes. For example, in order to help provide shop owners and brand ambassadors obtain important information about Seven Leaves that could be relayed to the end consumer, a menu of their current products alongside an education deck that showcased the brands value and practices were created.
In addition, to assist Seven Leaves in their mission to expand the brand across the United States and over seas, other forms of print media were created that were tailored for audiences such as future stakeholders and leaders of companies with the cannabis space. The result was a variety of presentation decks and handouts that served as valuable tools for the Seven Leaves leadership team during their journey in obtaining new partnerships.
EXTRA COLLATERAL PIECES
Here are some fun-illustrative pieces that were made in addition to their booth displays. These touch-points were created to boost customer engagement during events by serving as a gift when purchasing Seven Leaves products and/or with participating in booth activities. The result was a positive boost in social media interaction/followers and product sales during events.
