DOZO SUSHI PRODUCT PACKAGING
PROJECT OVERVIEW
Project Role: Product Package Designer and Illustrator
Class: Graphic Design 135 | California State University, Sacramento
Group Credits : Ernest Karchmit (Lead Project Photographer & Product Package Designer), Camille Claredon (Product Package Designer & Illustrator) & George Nowack: Product Package Designer & Project Lead
Contributed Touchpoints: Takeout Sushi Containers, Recipe Cards, Seaweed Packaging and Tea Products
OBJECTIVE
As a group, create a series of product package designs for a fictional sushi restaurant and mini market.
RESULT
A series of simply designed product package designs that reflected the tone of the pre-established brand of a fictional sushi restaurant, Dozo. The goal for each product package design was to create an experience that felt both traditional yet modern through the minimal composition of each package in addition to the organic and hand drawn nature of each of the products artworks.
